Definition, Meaning & Synonyms
tie-in
noun
/ˈtaɪ ˌɪn/
Definition
A tie-in is a product or piece of content that is connected or coordinated with another product or promotional effort.
Examples
- Many toys are designed as tie-ins to popular movies and shows.
- The book had several tie-ins with the film adaptation, including a collector’s edition.
- They organized a tie-in event that attracted a large audience and boosted sales.
Meaning
Tie-ins often relate to movies, books, or events, where merchandise or media is specifically designed to enhance or promote the primary product.
Synonyms
- connection
- associated product
- collateral
