Definition, Meaning & Synonyms
the-bigger-sooner-smaller-etc-the-better
idiom
/ðə ˈbɪɡər ˈsuːnər ˈsmɔːlər ˈɛt̬.ˌsi ˈbɛtər/
Definition
A phrase used to express that the greater or more immediate the qualities or outcomes, the more favorable the situation is considered to be.
Examples
- The bigger the budget, the better the production quality will be.
- In the world of advertising, the sooner the campaign launches, the more brand awareness it generates.
- When it comes to real estate, the smaller the space, the better the price tends to be.
Meaning
This expression implies that larger, earlier, or otherwise enhanced characteristics contribute positively to a given scenario.
Synonyms
- The sooner, the better
- The more, the merrier
- The bigger, the better
