Definition, Meaning & Synonyms
target-market
noun
/ˈtɑːrɡɪt ˈmɑːrkɪt/

Definition
A specific group of consumers at which a company aims its products and services.

Examples
- The company’s marketing strategy is focused on a young target market.
- Identifying the target market helps businesses tailor their products to meet consumer needs.
- After extensive research, the team defined their target market to include urban professionals aged 25-35.

Meaning
The target market is the segment of the market that is most likely to purchase a specific product or service. It includes potential customers who share similar characteristics, such as demographics, interests, and buying behavior.

Synonyms
- audience
- customer segment
- consumer base