Definition, Meaning & Synonyms

surge-pricing

noun

/sɜrdʒ ˈpraɪsɪŋ/

Definition

Surge pricing is a pricing strategy where prices increase temporarily in response to demand spikes, often used in industries like transportation and hospitality.

Examples

During the New Year’s Eve celebrations, ride-sharing services often implement surge pricing due to a higher volume of ride requests.
Hotels in popular tourist destinations may adopt surge pricing during major events, capitalizing on the influx of visitors.