Definition, Meaning & Synonyms

subsegment

Noun

/ˈsəbˌsɛɡmɛnt/

Definition

A smaller, more specific section or part of a larger segment.

Examples

The marketing team decided to target a subsegment of younger consumers.
In the tech industry, software companies often focus on a subsegment such as mobile applications.
Researchers analyzed the subsegment of the population that was most affected by the recent changes.

Meaning

In a broader context, a subsegment refers to a distinct category or division within a larger framework, often used in business and market analysis to identify niche groups within a sector.