Definition, Meaning & Synonyms
strapline
noun
/ˈstræp.laɪn/
Definition
A short, memorable phrase or slogan used in marketing and advertising to convey the essence of a brand or product.
Examples
- “Just Do It” is a famous strapline for Nike.
- The strapline effectively communicates the brand’s mission.
- Many companies use a strapline to enhance their advertising campaigns.
Meaning
Straplines are often used alongside a brand’s name to summarize the value or message of the brand in a catchy and easy-to-remember way.
Synonyms
- slogan
- tagline
- catchphrase
