Definition, Meaning & Synonyms

sticker-shock

noun
/ˈstɪkər ʃɑk/
Definition
a feeling of surprise or dismay upon discovering the high price of something.
Examples
  • Many first-time home buyers experience sticker shock when they see the prices in their desired neighborhoods.
  • After finding out the cost of the concert tickets, she had a moment of sticker shock.
  • Sticker shock can lead consumers to reconsider their purchasing decisions.
Meaning
Sticker shock refers to the emotional reaction someone experiences when they see a price that is much higher than they expected. It’s often felt when the price tag on a product is viewed, especially after being used to lower prices or discounts.
Synonyms
  • price shock
  • price jolt
  • cost surprise