Definition, Meaning & Synonyms

sportswash

Noun

/ˈspɔːrts.wɒʃ/

Definition

The practice of using sports to improve one’s reputation, often by a country, corporation, or individual that has a negative public perception.

Examples

Many criticized the country’s sports investments as mere sportswashing amid its human rights abuses.
The team’s new sponsorship deal sparked debates about the ethics of sportswashing.
Sportswashing has become a common tactic for regimes seeking to enhance their image.

Meaning

Sportswash refers to the act of using high-profile sports events or sponsorships to distract attention from controversial or unethical behavior and to reshape public perception.