Definition, Meaning & Synonyms

soft-sell

verb

/ˈsɒftˌsɛl/

Definition

A sales technique that involves a gentle and indirect approach to promote a product or service.

Examples

Instead of pushing the benefits forcefully, the sales team decided to soft-sell their new software by highlighting its user-friendly features.
During the presentation, she chose to soft-sell her ideas to ensure the audience felt comfortable asking questions.

Meaning

The term refers to a method of selling that avoids aggressive or hard-selling tactics, focusing instead on subtle persuasion and building a relationship with the potential customer.