Definition, Meaning & Synonyms
smo
Noun
/ɛs ɛm oʊ/
Definition
SMO (Social Media Optimization) refers to the process of enhancing a brand’s presence and visibility within social media platforms.
Examples
- The company used SMO to drive traffic to their website.
- Effective SMO strategies can lead to higher engagement rates.
- She attended a workshop on SMO to improve her marketing skills.
Meaning
The term specifically focuses on using various social media channels to promote and increase awareness of a product, service, or event.
Synonyms
- Social media marketing
- Social media engagement
- Online brand promotion
