Definition, Meaning & Synonyms

shotgunning

noun

ˈshät-ˌgə-niŋ

Definition

The act of distributing information, advertising, or marketing messages broadly and indiscriminately across various platforms or mediums.

Examples

In his marketing campaign, the company used shotgunning to get their message across to a broad audience.
Shotgunning can lead to a lot of exposure, but it may not attract the right customers.
They employed a shotgunning approach for the launch of their new product, using social media, email, and traditional ads all at once.

Meaning

Shotgunning refers to a strategy where a person or organization aims to reach as many people as possible by spreading their message widely, rather than targeting a specific audience.