Definition, Meaning & Synonyms

shop-in-shop

noun

/ˈʃɑːp ɪn ʃɑːp/

Definition

A retail concept where a smaller store operates within a larger store, providing a distinct brand or product line within the host store.

Examples

Many department stores feature a shop-in-shop for popular cosmetics brands.
The electronics retailer introduced a new shop-in-shop for mobile devices.
Shopping centers often have multiple shop-in-shop arrangements to offer diverse products.

Meaning

Shop-in-shop refers to a retail arrangement where a separate business operates within the premises of another retail space, allowing customers access to specialized products or services.