Definition, Meaning & Synonyms

shill

noun, verb
shil
Definition
A person who promotes something for personal gain while pretending to be a satisfied customer.
Examples
  • He worked as a shill for the new restaurant, pretending to be just another diner.
  • The online reviews seemed suspiciously positive, leading some to believe the writer was a shill.
Meaning
To act as a decoy or promoter, often in a deceptive manner, to attract customers or clients.
Synonyms
  • Decoy
  • Accomplice
  • Promoter
  • Plant