Definition, Meaning & Synonyms
selling-point
noun
/ˈsɛl.ɪŋ pɔɪnt/
Definition
A selling-point refers to a feature or aspect of a product or service that makes it attractive to potential customers.
Examples
- One of the key selling-points of this smartphone is its excellent camera quality.
- The selling-point of the new software is its user-friendly interface.
- The eco-friendliness of the product is a major selling-point in today’s market.
Meaning
It highlights the advantages or unique qualities that can persuade someone to buy or choose that particular item or service.
Synonyms
- Feature
- Advantage
- Marketing point
- Highlight
