Definition, Meaning & Synonyms
sell-in
noun
/ˈsɛl.ɪn/
Definition
The act of selling products to retailers or distributors, rather than directly to consumers.
Examples
- The sell-in numbers for this quarter exceeded our expectations.
- We need to improve our sell-in strategy to enhance retailer partnerships.
- The company reported a strong sell-in of their new electronics line.
Meaning
Sell-in refers to the preliminary stage in the sales process, where products are sold to intermediaries who will then sell them to end-users. It is often used in the context of inventory management and retail strategy.
Synonyms
- Wholesale
- Distributor sales
- Bulk sales
