Definition, Meaning & Synonyms

scare-campaign

noun

skɛr-ˈkæmˌpeɪn

Definition

A coordinated effort to influence public opinion by instilling fear or anxiety about a particular issue, often used in political contexts.

Examples

The political party launched a scare campaign to discredit their opponent.
During the election season, scare campaigns often take center stage in media coverage.
The environmental group was accused of a scare campaign for their dramatization of climate change effects.

Meaning

Scare campaigns aim to manipulate people’s perceptions and choices by highlighting threats, often exaggerating the potential dangers to provoke a strong emotional response.