English Lexicon

Sales Pitch

/ˈseɪlz pɪtʃ/
nounCEFR B2 (Upper)Top #4500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A presentation or speech designed to persuade someone to buy a product or service.

    "The entrepreneur delivered an impressive sales-pitch that captivated the investors."
  2. 2

    A specific approach or strategy used in selling to highlight the benefits of a product.

    "Her sales-pitch focused on the unique features that set the product apart from competitors."

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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term combines 'sales', derived from Middle English 'sale' (from Old English 'sēla' or Old Norse 'sala'), and 'pitch', used in the theatrical sense since the late 19th century to describe a persuasive line of talk used by hawkers or vendors. Over time, it evolved into standard business terminology specifically denoting a structured, persuasive presentation designed to sell a product, service, or idea.

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