Definition, Meaning & Synonyms

runup

noun

ˈrʌnʌp

Definition

The period leading up to a particular event or situation, especially an important one.

Examples

There was a significant runup to the election, with candidates ramping up their campaigns.
The stock market experienced a runup before the company’s earnings report.
In the runup to the holidays, sales promotions increased dramatically.

Meaning

The term ‘runup’ refers to the preparatory phase before an event, often indicating a buildup or increase in intensity or activity as the event approaches.