Definition, Meaning & Synonyms

road-show

noun

/ˈroʊd ʃoʊ/

Definition

A series of promotional events or presentations conducted in various locations to showcase a product or service.

Examples

The film studio hosted a road-show in several cities to promote the upcoming movie release.
Our company organized a road-show to attract potential investors by presenting our innovative technology.
They traveled across the country with a road-show featuring live performances and interactive exhibits.

Meaning

The term ‘road-show’ typically refers to a traveling presentation or event aimed at informing and persuading an audience, often used in business or entertainment contexts.