Definition, Meaning & Synonyms

retail-politics

noun

/riˌteɪl ˈpɒlɪtɪks/

Definition

Retail politics refers to a form of political campaigning that involves direct interaction with voters, especially in smaller or localized settings, to influence their opinions and garner support.

Examples

During the election, the candidate focused on retail politics by visiting local diners and attending community events.
Retail politics can be very effective in small towns where personal relationships matter to voters.
Many politicians employ retail politics strategies to connect with people on a personal level.

Meaning

Retail politics emphasizes personal engagement, often characterized by handshaking, making speeches in small venues, and discussing issues directly with constituents.