Definition, Meaning & Synonyms
rebrand
verb
/ˌriːˈbrænd/
Definition
To change the corporate image or name of a product, company, or service.
Examples
- The company decided to rebrand after receiving negative feedback.
- After the merger, they chose to rebrand under a new name.
- The rebrand included a new logo and marketing strategy.
Meaning
Rebranding is the process of giving a new identity or image to a product or company, often to make it more appealing or relevant.
Synonyms
- revamp
- redesign
- rename
- refresh
