Definition, Meaning & Synonyms

rebadge

verb

/ˈriːˈbædʒ/

Definition

To change the badge or label of a product, often implying a change in branding rather than the product itself.

Examples

The company decided to rebadge their latest smartphone with a new logo to target a younger audience.
After rebadging the software, it attracted a number of new customers who were unaware of its origins.
Many car manufacturers rebadge their vehicles for different markets.

Meaning

Rebadge refers to the practice of taking an existing product and giving it a new name or brand identity, typically by altering its logo or label, while the underlying product remains the same.