Definition, Meaning & Synonyms

puff-piece

noun

/ˈpʌf piːs/

Definition

A puff-piece is an article or report that portrays a person, organization, or event in an overly positive light, often lacking critical analysis or depth.

Examples

The magazine published a puff-piece about the celebrity’s charity work, highlighting only their contributions and ignoring past controversies.
Many critics argue that the film reviews in certain tabloids are nothing more than puff-pieces.
During the election, some news outlets produced puff-pieces that favored specific candidates.

Meaning

The term is often used to describe promotional content that emphasizes the positive aspects while downplaying any negatives, making it sound more like an advertisement than an objective news story.