Definition, Meaning & Synonyms

prospection

Noun

prɒsˈpɛkʃən

Definition

The act of searching for or examining potential opportunities, particularly in the context of business, finance, or exploration.

Examples

During the prospection phase, the team identified several promising markets for expansion.
The company’s prospection efforts led to the discovery of new oil reserves.
Effective prospection is crucial for generating leads in sales.

Meaning

Prospection involves looking ahead to identify opportunities or resources that can be developed or utilized. It is commonly used in fields such as sales, marketing, and geological exploration.