Definition, Meaning & Synonyms
prospecting
noun
/ˈprɒspɛktɪŋ/
Definition
The act of searching for potential customers or clients, often used in sales and marketing to identify new business opportunities.
Examples
- In real estate, agents spend a significant amount of time prospecting for new listings.
- Many salespeople focus on prospecting to build a robust pipeline of potential clients.
- Effective prospecting can lead to increased sales and business growth.
Meaning
Prospecting involves looking for leads that could become valuable clients or customers.
Synonyms
- searching
- exploring
- scouting
- seeking
- locating
