Definition, Meaning & Synonyms

proprietary-brand

noun

/prəˈpraɪəˌtɛri ˌbrænd/

Definition

A proprietary brand is a product or service that is owned and marketed by a specific company, often distinguished from generic or non-branded alternatives.

Examples

Many consumers prefer proprietary-brand products because they believe in the quality associated with established companies.
Proprietary-brands often offer unique features that generic products do not provide.
The proprietary-brand strategy allowed the company to distinguish itself in a crowded marketplace.

Meaning

The term highlights the uniqueness and ownership of a brand, suggesting that the product is protected by trademarks and has exclusive rights to its branding and formulation.