Definition, Meaning & Synonyms
profiling
noun
/ˈproʊ.faɪ.lɪŋ/
Definition
Profiling is the act of analyzing and categorizing individuals or groups based on certain characteristics or behaviors.
Examples
- The detective used criminal profiling to narrow down their list of suspects.
- Some companies rely on customer profiling to tailor their marketing strategies.
- Profiling based on race or ethnicity can lead to discrimination and is often considered unethical.
Meaning
Profiling often refers to the practices used by law enforcement, businesses, or security organizations to predict behavior based on observed data.
Synonyms
- characterization
- analysis
- categorization
- assessment
