Definition, Meaning & Synonyms

prime-time

noun

/ˈpraɪm taɪm/

Definition

Prime-time refers to the hours during which the largest number of viewers are watching television, typically when the most popular shows are aired.

Examples

Many viewers prefer to watch their favorite series during prime-time when they are most likely to be airing new episodes.
Advertising rates are highest during prime-time slots due to the increased viewer volume.
Networks often compete for the best programming during prime-time to capture audience attention.

Meaning

The term prime-time is commonly used in television to denote the time period when networks schedule their most popular and high-profile programs in order to attract the largest audience.