Definition, Meaning & Synonyms
price-point
noun
/ˈpraɪs pɔɪnt/
Definition
The specific price at which a product or service is offered to consumers.
Examples
- The price-point of this smartphone makes it accessible to budget-conscious buyers.
- Marketing strategies often target different price-points to appeal to various market segments.
- Setting the right price-point can significantly impact sales volume.
Meaning
Price-point refers to the established price level for a product or service that influences consumer perception and profitability.
Synonyms
- pricing level
- cost level
- price range
