Definition, Meaning & Synonyms
press-agentry
noun
/ˈprɛs ˈeɪdʒəntri/
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Definition
The practice of using publicity and media relations to promote an individual, organization, or event.
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Examples
- The celebrity’s management team relied heavily on press-agentry to keep the public interested in their projects.
- Event planners often use press-agentry to attract media coverage for their clients.
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Meaning
Press-agentry refers to a form of communication that focuses on gaining public attention and redirecting it towards a specific message, often through the use of sensationalized stories or events.
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Synonyms
- Publicity
- Press relations
- Media strategy