Definition, Meaning & Synonyms

press-agentry

noun
/ˈprɛs ˈeɪdʒəntri/
Definition
The practice of using publicity and media relations to promote an individual, organization, or event.
Examples
  • The celebrity’s management team relied heavily on press-agentry to keep the public interested in their projects.
  • Event planners often use press-agentry to attract media coverage for their clients.
Meaning
Press-agentry refers to a form of communication that focuses on gaining public attention and redirecting it towards a specific message, often through the use of sensationalized stories or events.
Synonyms
  • Publicity
  • Press relations
  • Media strategy