Definition, Meaning & Synonyms
presell
Verb
/ˈprɛˌsɛl/
Definition
To sell a product or service before it becomes available for purchase.
Examples
- The company decided to presell their new software to assess demand.
- By preselling the tickets, they ensured the event would be a success.
- Many authors presell their books to build an audience before the launch.
Meaning
Preselling is a marketing strategy where potential customers are encouraged to buy something before it is released to the market. This is often done to gauge interest, secure funding, or build anticipation.
Synonyms
- Advance sell
- Pre-order
- Pre-release
