Definition, Meaning & Synonyms

positive-association

noun

/ˈpɒzɪtɪv əˌsəʊsiˈeɪʃən/

Definition

A favorable connection or relationship between two concepts, ideas, or entities.

Examples

A positive association between exercise and mood can encourage people to stay active.
The brand’s successful marketing created a positive association in the minds of consumers.

Meaning

Positive association refers to the tendency for one thing to invoke a favorable feeling or thought about another when linked together in a person’s mind.