Definition, Meaning & Synonyms

positioning

Noun

/pəˈzɪʃənɪŋ/

Definition

The act or process of placing or arranging someone or something in a particular position or location.

Examples

The company’s positioning in the market has allowed it to gain a competitive edge.
Effective positioning is crucial for developing a strong brand identity.
She focused on the precise positioning of the artwork in the gallery.

Meaning

Positioning refers to the strategic placement of a brand or product in the minds of consumers, helping them understand where it fits in relation to other products or brands.