Definition, Meaning & Synonyms

plugola

noun

/plʌˈɡoʊlə/

Definition

Plugola refers to the practice of promoting or advertising one’s own services, products, or brand, especially in a way that is not disclosed to the audience, often seen as unethical in journalism or broadcasting.

Examples

During the podcast, the host engaged in plugola by continuously promoting his own consulting services.
The journalist faced backlash for practicing plugola when they wrote a glowing review of their friend’s restaurant without disclosing their relationship.

Meaning

It typically involves a conflict of interest where a person uses their official platform to promote their own business or personal agendas without declaring their connections to the audience.