Definition, Meaning & Synonyms
own-brand
noun
/oʊn brænd/
Definition
A product that is marketed under a retailer’s brand rather than a manufacturer’s brand.
Examples
- Many supermarkets offer own-brand alternatives to popular products.
- Buying own-brand items can be a cost-effective way to shop.
- She prefers the own-brand version of the cereal over the more expensive branded one.
Meaning
Own-brand products are created and sold by a retailer, often at a lower price than national brands, while still aiming to maintain quality.
Synonyms
- private label
- store brand
- generic brand
