Definition, Meaning & Synonyms
on-the-back-of
prepositional phrase
/ɒn ðə bæk əv/
Definition
A phrase indicating reliance on or following something that has already occurred or been achieved.
Examples
- He launched his new product on the back of last year’s successful campaign.
- The company expanded its services on the back of increased demand.
- She gained recognition on the back of her innovative research.
Meaning
This expression is used to describe a situation where one event builds upon or depends on the success or result of a previous event.
Synonyms
- building on
- following up
- based on
