Definition, Meaning & Synonyms

nontarget

adjective

/ˌnɒnˈtɑːɡɪt/

Definition

Something that is not the intended target or recipient.

Examples

In the experiment, the researchers found that nontarget species were also affected by the pesticide.
The marketing campaign was so broad that it inadvertently reached nontarget audiences.
It’s important to assess potential risks to nontarget organisms in environmental studies.

Meaning

In various contexts, particularly in marketing, biology, or research, ‘nontarget’ refers to individuals, items, or areas that are not the primary focus or goal of an action or study.