Definition, Meaning & Synonyms

nonstarter

Noun

/ˈnɒnˌstɑːtər/

Definition

A nonstarter is a person or thing that is not considered a viable option or is unlikely to succeed.

Examples

The project was deemed a nonstarter due to lack of funding.
Her idea for the new marketing strategy was a nonstarter because it didn’t align with the company’s goals.
The plan to merge the two companies was a nonstarter, as both sides could not agree on terms.

Meaning

In a broader context, a nonstarter refers to something that cannot progress or has little chance of development, often used in discussions about proposals or plans.