Definition, Meaning & Synonyms

noncustomer

noun

/nɒnˈkʌstəmər/

Definition

A person or entity that does not purchase goods or services from a particular business.

Examples

Many noncustomers wander past the store without realizing the amazing deals inside.
Businesses often conduct surveys to better understand the needs of noncustomers.

Meaning

Noncustomer refers to individuals or groups who are not clients or users of a company’s products or services. They may be potential customers who have not yet engaged with the brand.