Definition, Meaning & Synonyms

niche-product

noun

nɪʧ ˈprɒdʌkt

Definition

A niche product is a specialized item or service designed to meet the specific needs of a small, targeted market segment.

Examples

The company focused on creating eco-friendly niche products for environmentally conscious consumers.
She launched a niche product line for pet owners looking for organic treats.
His niche product caters to amateur photographers seeking unique accessories.

Meaning

Niche products are tailored to satisfy the distinctive preferences or demands of a particular group of consumers, rather than appealing to the broader market.