Definition, Meaning & Synonyms

merchandising

Noun

/ˈmɜːr.tʃən.daɪ.zɪŋ/

Definition

The activity of promoting the sale of goods at retail, often by presenting them in an attractive way.

Examples

The new clothing line features innovative merchandising techniques to attract more customers.
Effective merchandising can greatly increase a product’s visibility in stores.
She studied merchandising to understand how to better market her handmade crafts.

Meaning

Merchandising involves various practices aimed at boosting sales and enhancing the customer’s shopping experience through effective display and marketing strategies.