Definition, Meaning & Synonyms
masstige
Noun
/mæsˈtiːdʒ/
Definition
A portmanteau of ‘mass’ and ‘prestige’; refers to products that are marketed as being of high quality and desirable, but are still affordable and accessible to a larger audience.
Examples
- The rise of masstige brands has changed the way consumers view luxury.
- Companies that adopt a masstige strategy often appeal to a younger demographic.
- Examples of masstige products include certain beauty and fashion items that offer high quality at lower prices.
Meaning
Masstige represents a category of goods that are marketed to consumers who seek a balance between luxury and affordability. These products are often seen as aspirational yet attainable.
Synonyms
- Affordable luxury
- Accessible prestige
- Premium mass-market
