Definition, Meaning & Synonyms
mass-medium
noun
/mæs ˈmɛd.i.əm/
Definition
A platform or channel that is used to communicate with a large audience, typically through broadcasts or publications.
Examples
- Television is a powerful mass-medium that can influence public opinion.
- Social media has emerged as a popular mass-medium in recent years.
- Newspapers were once the primary mass-medium for news dissemination.
Meaning
The term refers to means of communication, such as television, radio, newspapers, and the internet, that reach millions of people.
Synonyms
- mass communication
- media platform
- communication channel
