Definition, Meaning & Synonyms
mass-market-retailer
Noun
/mæs ˈmɑr.kɪt rɪˈteɪ.lər/
Definition
A mass-market retailer is a business that sells products to a large number of consumers, often at lower prices and through wide distribution. These retailers typically offer a wide range of products to appeal to the general public.
Examples
- Walmart is one of the largest mass-market retailers in the world.
- Mass-market retailers often use aggressive marketing strategies to attract customers.
- Discount stores are a common example of mass-market retailers.
Meaning
Mass-market retailers focus on making products accessible and affordable to a broad audience, rather than targeting niche markets.
Synonyms
- Retail giant
- Discount retailer
- Department store
