Definition, Meaning & Synonyms

mass-appeal

Noun
/mæs əˈpiːl/
Definition
The quality of being appealing or attractive to a large group of people.
Examples
  • Popular films often have mass appeal to reach a greater audience.
  • The new smartphone model was designed with mass appeal in mind, targeting a wide demographic.
Meaning
Mass appeal refers to characteristics of something—such as entertainment, products, or ideas—that are likely to attract a wide audience.
Synonyms
  • widespread attraction
  • broad appeal
  • general popularity