Definition, Meaning & Synonyms

market-opportunity

noun

/ˈmɑːrkɪt əˌpɔːrtjunɪti/

Definition

A favorable situation or set of circumstances in which a business can engage in commerce or increase its performance in a specific market.

Examples

The company is exploring a market opportunity in the renewable energy sector.
Identifying a market opportunity early can provide a significant competitive advantage.
Startups often look for gaps in the market to discover new market opportunities.

Meaning

Market opportunity refers to the potential for a business to serve a particular market segment and generate profit based on the demand for its products or services.