Definition, Meaning & Synonyms

market-driven

Adjective

/ˈmɑːrkɪt ˈdrɪvən/

Definition

Market-driven refers to a business approach that prioritizes the needs and preferences of customers and the conditions of the market when making decisions.

Examples

The company’s market-driven strategy led to increased sales by aligning products with consumer preferences.
In a market-driven economy, businesses adapt their offerings based on consumer feedback.

Meaning

A market-driven strategy focuses on responding to changes in consumer demand and market dynamics rather than relying solely on internal processes and products.