Definition, Meaning & Synonyms

line-of-business

Noun
/ˌlaɪn əl ˈbʌsɪnɪs/
Definition
A line of business (LOB) is a specific area of economic activity or a category of products and services that a company offers.
Examples
  • The software development division is a key line-of-business for the tech company.
  • Retail sales have become an important line-of-business for many organizations.
  • They decided to expand their line-of-business by introducing new product lines.
Meaning
It refers to a distinct segment within a company that focuses on providing particular goods or services to meet customer needs.
Synonyms
  • Business segment
  • Division
  • Sector
  • Category