Definition, Meaning & Synonyms
keyword
noun
/ˈkiːˌwɜːrd/
Definition
A keyword is a significant word or phrase that encapsulates the main idea of a topic or content.
Examples
- When writing an article, it’s important to choose the right keywords to attract readers.
- Many businesses focus on optimizing their website for popular keywords to improve their online visibility.
- In programming, a keyword is a reserved word that is used to perform a specific function within the code.
Meaning
In the context of search engines and digital marketing, a keyword is a specific term that users enter when searching for information online.
Synonyms
- search term
- key term
- phrase
- search keyword
