Definition, Meaning & Synonyms
key-asset
noun
ki ˈæsɛt
Definition
A key asset is an important resource or property that is essential to the success and operation of a business or organization.
Examples
- The company’s technology platform is a key asset that drives innovation.
- Market research is considered a key asset for strategic planning.
- Strong brand reputation is a key asset that attracts loyal customers.
Meaning
The primary value or significance that a particular asset holds for a company, which contributes greatly to its overall performance and competitive advantage.
Synonyms
- essential resource
- critical asset
- valuable property
